With the Christmas Holiday fast approaching it's time to start thinking about advertising. There are several ways to get people to shop with you/your shop/your booth. It doesn't have to cost much, in fact it should make you additional profits.
Decorate - Get people in the mood to shop for the holidays.
Storefronts; Decorate elegant or victorian. Use clear holiday lights, greenery, burgundy & cream bows. Also add similar holiday touches throughout the store as well as small holiday items for sale. If you have the space add a decorated tree with wrapped boxes under or a tree made of poinsettias. Holiday scents such as; cinnamon, pumpkin spice, baked cookies, etc. seem to help the holiday shoppers spirit, you can also add cinnamon scented pine cones in baskets throughout the store.
Vendor Booths; Decorate with small holiday items for sale. If you have the space add a few poinsettias & or baskets of cinnamon scented pine cones if the shop owner allows.
On your cash register or invoice receipts, be sure to add a line in regards to the holiday. (Example; Cash Register; We wish you a Merry Christmas & a Happy New Year! or Happy Holidays! Invoice; Thank you for your purchase. From my family to yours, Merry Christmas!)
Tag an item or items with creative holiday cutout tags. (Scrapbook Paper works great.)
Stage photos with holiday decor when selling/posting pictures online.
Sales - People want to save money during the holidays, or at least think they are.
When making a post try changing your descriptive price wording to Holiday Sale $295 (vs $300). Although it's only $5 you do not post that part so the buyer won't see that! They only see "HOLIDAY SALE $295." Therefore they believe they're getting a good bargain. (You can do this in your shop or booth as well!)
If you have a storefront or booth, offer a % Off. (Create a flyer, glue it to a piece of holiday wrapping paper, then display in a large frame.)
If you're having a Sale on select items use creative holiday cutouts (again, scrapbook paper works great) or primitive bows with tags on just those items.
Shop Owners or Booth Vendors; offer you BEST SALE Prices on Small Business Saturday & be sure to PROMOTE your Sale(s).
SPECIALS;
Specials for large purchases
Free delivery up to 10 or 20miles when item has been paid in full or perhaps 50% OFF delivery.
Free matching painted photo frame or painted canning jar with flowers. (People like when they get something "free" with a purchase, they may even use it to gift to another during the holiday.)
Gift Card/Gift Certificate of 10% their purchase price off their next purchase. (Ex. Buyer purchased a Dresser for $300, give them a $30 Gift Card for their next purchase.)
Specials for small purchases
Offer gift wrapping for free or a small fee. (Last year my shop offered Gift Wrapping Services with the proceeds going to a local Children's Christmas Charity.)
Giveaways - Everyone loves a giveaway but at Christmas time it's so much better!
On your FB Business Page offer Holiday related giveaway. (ex. Table or Entryway Display, Wreath, Small painted piece, Free entry into a workshop, Gift Card/Gift Certificate, Primitive Tree, etc.)
If you have a shop or booth place a gift wrapped box with tickets for people to enter a giveaway. (Make sure the item(s) you're giving away are close to the box.)
Workshops
How to create a Holiday display table.
Creative Painting Wine Glasses in a Holiday Theme.
Creative Painting Basics Chalk Style Painting. (Use holiday colors to paint photo frames & canning jars then add holiday flowers.
Creative Painting Holiday Signs.
Advertise
Some people start shopping early so be sure to advertise in advance.
There are plenty of FREE options; FB, IG, Twitter, Blogs, Friends, Family, etc.
Boost FB
Hang flyers at area shops, malls, etc.
Radio advertisement
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